Video In Person

What task did we have?

Video In Person is an application for video calls, for companies, institutions and local government units. Firma Yameo — the author of the software — clearly specifies the target group as companies from the automotive, health, insurance and banking sectors. Our task was to create a website that would present the most important and unique features of the application, introduce users to the already successfully completed implementations and encourage them to contact us in order to present the full possibilities of the program.

So far, the company has presented its product on the company's website in the form of a single subpage. The extraction and creation of a separate website for this product seemed necessary and crucial to increasing interest in the product and increasing sales. It is much easier to carry out effective marketing activities aimed at the thematic website.
‍

What was the goal?

The goal of the website dedicated to the Video In Person product was to focus as much as possible on the features of the application, its competitive advantages and the possibilities offered by the implementation of this solution in corporate companies. The main KPI of the project is the obtained leads, that is, the contact of a potential customer with Yameo and a request for presentations of the product capabilities in an individual online or personal meeting.
‍

Target group

The target audience of the video calling application — Video In Person — is exclusively a business divided into the following 4 main industries: finance, insurance, healthcare and automotive. It is worth noting that territorially, the market for Video in Person is global with a special focus on countries located in Europe, Middle East and Africa.

Personally, the target group is people responsible for customer support, sales, remote service departments. Senior managers in positions such as CEO, Business Development Manager, Innovation Manager or Operations Manager in companies such as banks, insurance companies, car manufacturers and dealers.
‍

Briefly about the implementation

The implementation began with conversations with the client, analysis of the brief and creation of preliminary guidelines for the website to be created. We analyzed the already existing visual identity, logo and started preliminary work on building the structure of the website and the concept for the graphic design. The gray scale broken by the color red has become for us the basic palette of colors.

The homepage concentrates the attention of users by applying a moving element in the form of a short video in the header.

Since the target audience is 4 clearly separated industries, we decided to present the advantages and benefits of product implementation by dividing the product presentations into 4 subpages for each industry separately.

It is extremely important for building the image of the company and the product is the sharing of knowledge and the creation of expert content. On the Video In Person website, we do this by presenting successful implementations — Supported Use Cases — and articles published on the company blog.

We have created a blog where, in addition to articles, there are also e-books with the possibility of downloading them in pdf format. For this purpose, we have implemented ConvertKit software, which helps to collect valuable e-mail addresses both as a module of a traditional newsletter and a dedicated module for downloading e-books. Remember that blogs are also a great support for website positioning.

View online: Video In Person — video collaboration tool

We have also designed all pages for mobile versions. We adopt the very popular “mobile first” trend for our own needs while simultaneously implementing a project for “desktop” and “mobile” devices.

Effect

A well-designed and SEO-optimized website for Video In Person started generating queries and leads after the first days of operation. We keep our fingers crossed for the popularity of the VIP app. Based on the recommendations received, we are sure that the client is fully satisfied with the effect we managed to achieve together.