Selly® eCommerce Platform

What task did we have?

Selly as a company has been around for more than 10 years. During this time, she transformed from a small company into a market leader among entities offering online stores on a subscription basis. Our task was to create a coherent image that would show Selly as a professional and stable company. This is important in this industry because potential customers are entrepreneurs and companies who are going to base their business on the platform offered by Selly.

Together with the Client, we have developed the structure of the website so that setting up test accounts becomes quick and easy. We designed all subpages with the aim of building trust, showing experience and the enormous possibilities offered by Selly software.

What was the goal?

In addition to the image goals mentioned above, the purpose of the designed site was primarily to increase and facilitate the registration of test accounts. To do this, it was necessary to show the achievements so far, to create a sense of security and stability through a system of recommendations from current clients.

When selling a product that is the software of online stores, it is necessary to show its unique values, functionalities that it has and the possibilities of their use. For this purpose, we designed subpages describing the previous “Success stories”, which have become a signpost for new Clients. We asked Selly customers to share their success in e-commerce.
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Target group

Selly's offer is aimed at all those companies and institutions that intend to start their adventure with eCommerce and those who already have experience in this matter, but for various reasons are looking for an alternative to the technology currently used.

Undertaking a deeper analysis, we can single out several smaller groups. Because on the one hand, they are companies that are looking for a cheap and fast way to build an online sales channel, but on the other hand, they are very aware of their needs entrepreneurs who know that success in this industry is a long way and an expensive investment. Selly, as one of the few platforms on the market following the slogan “Shop and wholesale without limits of development”, offers its customers a number of complementary services, creating opportunities for almost unlimited possibilities of adapting the store to their own needs.
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Briefly about the implementation

Our acquaintance with Selly has been going on for more than a decade, so it is easy and natural to cooperate with us to create new projects. We know the recipient well, we know the goals of the company, we have observed all the stages of its development. When designing websites, we almost always start with the homepage. At a time when users come to websites primarily from Google search, the home page is not such an obvious first contact with the website. However, we believe that it should be considered as the first, representative part of the whole site.

It is on the homepage of the website that we have to answer in the blink of an eye (literally) the questions about what the company does, what product it offers and why, as a potential Customer, I should be interested in this product.

In the process of building a software offer billed as a monthly subscription, it is extremely important to clearly present the price offer and functionality offered by the platform. For this purpose, we have separated a number of subpages dedicated to the most important functions offered by the Selly eCommerce platform.

The result of our constant cooperation with Selly.pl is not only their new website. We have also designed a free demo template that will be installed by default in every newly established store.

As it were, following the blow, we decided to propose to the Client a redesign of the Client Panel, so that it too would acquire a modern and more intuitive character.

View online: Selly.pl eCommerce Platform

Effect

The result of the work of our agency is a website implemented on the very popular WordPress platform. The service is ready to actively position and sell accounts of the Selly eCommerce platform. The service will be constantly expanded by the company's internal IT department, and our cooperation on this site is just the beginning. Testing, improvement and changes are a constant element of our cooperation.