Bodytec20+

What task did we have?

Bodytec20+ is a brand new brand that is a sub-brand of the well-known EMS Bodytec20 training studios in Poland. The offer aimed at demanding premium customers has long been planned in the company's strategy as the next stage of sustainability. Together with the branding agency 3dotsmore.com we were given the task of creating a modern brand that will convince a customer demanding the highest quality.

Our interactive agency together with our partner was to create a complete visual identity. It consisted of elements such as the design of the Bodytec20 website and the logo. The scope also included the design of promotional materials such as business cards, folders, leaflets, catalogs, as well as external sites of premises. We designed sites for locations where EMS Bodytec20+ training studios are located. Currently, the network has 4 studios in Warsaw and one in Wroclaw.
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What was the goal?

Building a new premium brand reflecting high quality, individual approach, modern technologies (EMS is a modern approach to personal training based on muscle electrostimulation). The new sub-brand was supposed to convince the group of customers defined by the company.
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Target group

The target customers of the company and brand became residents of large cities. Busy employees of corporations and their own companies who, in constant running, have only a moment of time to exercise. The brand was also intended to be effective for pensioners who want to keep their bodies in good shape and parents with small children. Those with a small amount of free time for exercise were expected to feel the opportunity to benefit from an effective variety of movement. EMS training with a trainer for 20 minutes once a week was supposed to prove to be an ideal offer for the premium segment customer. So we took care of all the elements that the target group appreciates, such as location, interior design, service and equipment. The age of the people chosen by the company as a target ranges from 25 to 60 years.
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Briefly about the implementation

We started our cooperation with the design of the logo of the new brand. We constructed them based on a signet with a logotype. The effect was supposed to be modern, but timeless. We achieved the effect of a premium brand with the help of carefully selected colors and fonts.

The desired effect was obtained by using a sign from the combination of the letters B+T with the sign +. We combined black with brown, which in printed materials is refined with additional gilding.

The first stage of building the visual identity of the new brand meant for us the realization of designs of business cards, folders, roll-ups, customer cards, letterhead, gift vouchers, as well as websites for company premises and corporate sportswear. Agency 3dotsmore.com took care of the photo shoot, which is the foundation for building advertising materials. Thanks to her, we got excellent quality photos.

We have also created a useful, aesthetic, intuitive and compliant website in accordance with European standards. However, it is worth noting that the brand Bodytec20+ is only a landing page on the homepage of the company Bodytec20. The whole consists of a coherent image and the matching of all the actions carried out with the initial findings.

Effect

Summing up the project, we confidently came to the conclusion that the set goals were achieved. The result is a modern premium sub-brand for people who expect a sense of uniqueness and quality of service at the highest level in a comfortable place for them.

All brand materials are visually and strategically consistent, and the completed projects provide an excellent foundation for further work in the framework of marketing, advertising and PR (Public Relations) activities. We are proud to see how the applied knowledge, experience and use of design techniques have resulted in clear results.