Fresh Slide

What task did we have?

FreshSlide is an e-commerce website whose main product is Power Point presentation templates. Templates are available in a monthly subscription model or in a one-time purchase model.

Our task was to create a functional and then graphic design of the FreshSlide sales platform. Complementing these activities was the design of a package of advertising materials “NA START” - graphics for social media accounts, templates for newsletters and advertising banners.
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What was the goal?

The main goal we worked out in the workshop with the client was to build an online sales tool. The task of the designed service was to easily and quickly guide the customer through the entire sales process, so that the customer would make the purchase at the end. FreshSlide e-commerce site had to be simple and intuitive to use.
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Target group

The target group, according to information obtained during the workshop with the owner of the platform, consisted mainly of employees of large corporations, at different levels of professional career - from specialists to directors. However, the most important part of it was the management staff - a group of people with very high needs in terms of professional preparation of presentations for various types of business meetings and conferences with a lack of time.

Due to the specificity of the products offered, the website directs its services to both the Polish and foreign markets. However, in the initial phase of development of the service, we focus mainly on domestic customers.
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Briefly about the implementation

The design of an e-commerce website is certainly much more complicated and demanding compared to the design of an image website. In this case, knowledge of the basic principles of the psychology of selling on the Internet, knowledge of the product itself and the habits of users who make purchases online is of great importance.

We started with the design of the main page - the layout and type of elements and the information presented on the homepage of the e-commerce project are of great importance for the entire sales process - it is they who decide whether the user will take a step further, go to the product catalog or to the product card. We have divided the site into informational, promotional and sales areas. In the most important place was the banner, informing about the trial period. For this type of product, the possibility of free testing can prove to be a key decision element.

The list and product card is another essential element of an e-commerce store. Next to the main page, which acts as a shop window, the product card is where we can already start the sales process. Therefore, it must be transparent, give specific and exhaustive information, and the CTA (Call to Action) buttons should be legible. The effect of its action should not be in doubt.

FreshSlide is not only a typical e-commerce layer, but also an extensive customer account, designed to easily manage subscription payments, view download history, create multi-person cost teams from the system and many other administrative tasks.

View online: Freshslide.com

The design of the website, we supplemented with graphic designs of promotional materials. Among them were graphic materials for social media accounts (Facebook, Linkedin) and templates for mailings and newsletters. In the case of e-commerce, content and email marketing play an important role in the process of promoting and selling products. Properly prepared and designed in the hands of an efficient marketer, they allow you to get a good conversion.

What are the effects?

The result of our work is an e-commerce store and a comprehensive package of promotional materials that will allow the brand to function in a coherent image. This is of great importance in building awareness of the brand and its products in the market. We have built a tool that, supported by marketing, will allow you to generate sales in your online channel.