Power EV

What task did we have?

Our task during the cooperation with Power EV was to plan the structure of the site and carry out a project that meets the needs of the electric car charging industry. We needed to focus on solutions that would deliver relevant, long-term business benefits.
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What was the goal?

Our main goal and assumption in this case was to create an intuitive, useful website adapted to modern trends. It was intended to reflect the company's image, educate on the services offered and facilitate search engine positioning. The client's goal was to implement a new, contemporary brand with high-tech products in a thoughtful way.
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Target group

The assumptions regarding the target audience of the website design and the image of Power EV have been clearly defined from the beginning. The main objective was to reach those responsible for the implementation of electric car chargers in shopping malls, businesses and in city parking lots, as well as housing estates in larger and smaller cities.

The target group of products and services of the company was also individuals, owners of electric cars, who planned to implement solutions for fast charging in their homes.

In the first phase of its development, Power EV intends to concentrate its activities in Poland, and the European market is part of the company's development strategy for the coming years. So we had to take care of the possibility of creating an English-language version of the website.
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Briefly about the implementation

The cooperation went according to plan from the beginning. The client defined their expectations during a joint consultation, which allowed us to thoroughly analyze the market and design an interactive solution from start to finish.

The plan assumed the creation of the website structure, the choice of a well-thought-out software solution, the design of the website in terms of UX (User Experience), as well as efficient implementation. We conducted research, which allowed us to adapt the website to market expectations.

Thanks to our knowledge, experience, competence in the field of user experience design and technical SEO, we were able to provide Power EV with the highest quality of services and delivered product. We decided together to choose a solution, which is WordPress and with its use we worked in the next stages of the project.

During the analysis, we also drew some additional conclusions, which resulted in the construction of additional recommendations for marketing activities for the client. It turned out that the education of the potential user and comprehensive content about the products can play a decisive role in the final choice of charging stations for electric cars.

View online: Power EV website

Complementing the website was the design of the template for informational emails, which are part of the mobile and web application for operating the charging system of electric cars.

Power EV is an advanced charging system for electric cars, it consists of many elements such as vertical and horizontal signs, locks for parking spaces, various interchangeable elements such as cables, plugs or sockets. In order for customers and servicemen to have an easy opportunity to purchase the necessary elements, the company implemented an online store based on the software of online stores in the model of saas — Selly. We created a graphic design of the online store for Power EV, thanks to which the company has a consistent image on the Internet.

View online: Power EV online store

The last element of the design work for the manufacturer of Power EV chargers was the design of graphic elements for the Facebook portal, such as post templates or the so-called Cover Image.

In addition, the client ordered a design of a business card and a wall-mounted calendar for 2020, all consistent with the identification developed during the creation of the website and the www store.

When building our portfolio, we care not only about delivering a specific product to the client. We often try to give him something more, which will allow the company to grow in the long term. Regardless of what actions he takes later, he can make decisions based on the recommendations of professionals in strategy, design, website positioning, Ads campaigns and social media marketing.

We ended our cooperation by giving the finished design of a useful and intuitive website and online store for people in the industry. We were able to show the customer's image, vast experience in the electrical industry and professionalism with the help of a project refined in every detail.
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Effect

The product was accepted the first time not long after it was delivered. This made us believe that the details matter. Taking care of each of them from the very beginning made it possible to refine the whole faster and more efficiently, bringing the work to the end.